Chronic Kidney Disease
Objective: Create an advertising campaign to promote live kidney donation to those who suffer from Chronic Kidney Disease Solution: I created a 3-part poster series emphasizing cut-out filters that are taken for granted in everyday life. I took these objects and displayed them in a dirty, used way to show that they need to be replaced to continue serving their purpose. In order to improve quality of life and life expectancy, a live kidney donation is the best choice compared to dialysis or a donation from a deceased donor.
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